“Why does city hall need a Graphic Designer on staff?” I get that question a lot. The answer? Anything and everything that could ever be printed, emailed or posted on social media. From buck slips and millage mailers to community event posters and flyers, the list goes on and on. In 2016, I had the opportunity to head up a rebrand initiative group requested by City Council. Our team of leaders in the Auburn Hills community met once a month to discuss who we are as a city and how to reflect that in our new brand. After presentations and months of deliberation, the City of Auburn Hills adopted our new brand. It was an incredibly challenging and humbling process to be part of. Below are a few projects that recently left my desk at the city.